Jovees vs mamaearth which is better?

Choosing the right natural beauty brand can be a confusing task, especially when faced with popular options from Jovees vs Mamaearth which is better. Both brands boast natural ingredients and cater to the growing demand for clean beauty products. However, to truly understand which might be a better fit for you, let’s delve deeper into their distinct characteristics.

Jovees, a name synonymous with natural beauty in India, has been a trusted companion for many for over two decades. Their journey began in 2004, driven by the vision of creating innovative and effective products using the wisdom of Ayurveda and the power of natural ingredients.

Mamaearth, a name synonymous with transparency and affordability in the natural beauty space, has carved a unique niche in the Indian market since its inception in 2016. Their mission is simple: to offer toxin-free, safe, and effective products for the entire family, from babies and moms to dads and everyone in between.

Jovees vs. Mamaearth Which Is Better: Comparison Table

Brand PhilosophyAyurvedic principles and traditional herbsNatural and toxin-free ingredients
Year Founded20042016
Product RangeWider range across skincare, haircare, and body careDiverse range including baby care and makeup
Price PointMid-rangeAffordable
Oily Skin FocusMore targeted options incorporating Ayurvedic ingredientsSafe, toxin-free ingredients like charcoal, BHA, and niacinamide
Ideal forThose seeking a wider variety, comfortable with potential allergens, and have a slightly higher budgetThose prioritizing affordability, certified toxin-free ingredients, and don’t mind a smaller selection
ProsWider variety, Ayurvedic principles, effective products (reported)Affordable, safe ingredients, transparent labeling
ConsMay contain allergens, not all products certified organic, higher priceNewer brand with less established track record, smaller selection for specific concerns like oily skin

 Product Selection:

  • Jovees: Offers a wider variety of products across skincare, haircare, and body care, with more targeted options for specific concerns like oily skin.
  • Mamaearth: Offers a diverse range of products, including skincare, haircare, baby care, and makeup, with a smaller selection specifically designed for oily skin.

Price Point:

  • Jovees: Falls within a mid-range price point.
  • Mamaearth: Generally offers more affordable options.

Jovees Pros

Image credit: Jovees
  • Established brand with a long history: Jovees has been around for over 20 years, which can instill confidence in their experience and product quality.
  • Wide variety of products: They offer a diverse range catering to various skin and hair concerns, making it a one-stop shop for many individuals.
  • Focus on Ayurvedic principles: Their use of traditional herbs and formulations resonates with those seeking natural solutions based on ancient wisdom.
  • Effective products: Many users report positive experiences with the effectiveness of their products in addressing specific concerns.

Jovees Cons

  • May contain potential allergens: Some products contain fragrances or other ingredients that could trigger allergies in certain individuals.
  • Not all products are certified organic: While they use natural ingredients, not all products hold organic certifications.
  • Mid-range pricing: Compared to some brands, Jovees products might be slightly more expensive.

Mamaearth Pros

Image credit: Mamaearth
  • Mamaearth offers budget-friendly options, making natural beauty products more accessible to a wider audience.
  • They prioritize safety and avoid harsh chemicals, making their products suitable for sensitive skin and families.
  • They clearly list ingredients, hold various certifications like MadeSafe and PETA Cruelty-Free, and offer EWG Verified products, demonstrating their commitment to safe practices.
  • Mamaearth actively introduces new and eco-friendly products, keeping pace with evolving consumer preferences.

Mamaearth Cons

  • Compared to Jovees, Mamaearth has a shorter history, and some consumers might prefer brands with a longer track record.
  • While their range is expanding, they currently offer a slightly smaller selection compared to Jovees.

Jovees vs mamaearth for oily skin 

While both Jovees and Mamaearth emphasize natural ingredients for oily skin, their specific areas of focus differ:

Jovees tackle oily skin with an Ayurvedic approach. They use herbs like neem, tea tree, and tulsi,  known for their purifying and oil-balancing properties.  If you are looking for a wider selection of targeted products with a traditional focus, Jovees might be a good fit for your oily skin needs.

Mamaearth offers natural and affordable solutions for oily skin. They prioritize safe, toxin-free ingredients like charcoal, salicylic acid (BHA), and niacinamide to absorb excess oil, unclog pores, and regulate sebum production. Many products carry certifications for transparency and commitment to safety. If you’re looking for certified, budget-friendly options with proven ingredients, Mamaearth could be a great choice!

Jovees Pros For Oily Skin

Cons For Oily Skin

  • Some products contain fragrances or potential allergens.
  • Might be slightly more expensive.

Mamaearth Pros For Oily Skin

  • Prioritizes safe, toxin-free ingredients (many with certifications).
  • More affordable options.
  • Clear labeling for oily skin concerns.

Cons For Oily Skin

  • Smaller selection specifically for oily skin.

Jovees vs mamaearth which is better?

The best brand depends on your individual preferences and priorities:

  • Jovees could be a better fit if you:
    • Want the most variety of specifically formulated oily skin products.
    • Are interested in the potential benefits of Ayurvedic ingredients.
    • Are comfortable with a slightly higher price range.
  • Mamaearth could be a better fit if you:
    • Prioritize certified toxin-free products and affordability.
    • Have sensitive skin that might react to some Ayurvedic ingredients.
    • Don’t mind a slightly smaller selection as long as the products are clearly labeled for oily skin.


Ultimately, the best brand for you depends on your individual needs and preferences. Consider the following factors when making your decision for Jovees vs mamaearth which is better:

Skin type and concerns: Both brands offer products for a variety of skin types and concerns. However, Jovees may have a wider range of options for specific concerns like acne or anti-aging.

  • Budget: Mamaearth is generally more affordable than Jovees.
  • Values: If you are looking for certified organic or cruelty-free products, Mamaearth may be a better choice.

I hope this helps!

Brand & Range:

  • Jovees: Established brand, wider range across categories, Ayurvedic focus.
  • Mamaearth: Newer brand, diverse range, family-oriented, smaller oily skin selection.

Packaging & Presentation:

  • Jovees: Varies, some traditional, some modern, informative.
  • Mamaearth: Modern, clean, user-friendly, recycled plastic.

Ingredients & Transparency:

  • Jovees: Natural & Ayurvedic ingredients, potential allergens, some organic certifications.
  • Mamaearth: Toxin-free focus, clear labeling, various certifications for safety and ethics.

Legal & Regulatory Compliance:

  • Both: Compliant with Indian regulations, no mention of independent third-party testing.


  • Jovees: Mid-range, slightly higher than Mamaearth.
  • Mamaearth: Generally more affordable.

User Compliance:

  • Both: Clear instructions, ease of use varies by product.

Customer Support:

  • Both: Phone, email, and social media support, experiences may vary.

Allergen Information:

  • Both: Clearly listed on labels, check individual products for potential allergens.

Positive Reviews:

  • Jovees: Effective products, Ayurvedic heritage, wide range.
  • Mamaearth: Affordable, safe ingredients, transparent labeling.

Negative Reviews:

  • Jovees: Potential allergens, lack of organic certification on all products.
  • Mamaearth: Limited selection for specific concerns.

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